Google is in a panic over Samsung’s contemplation of making Bing the default search engine on its devices. Google’s contract with Samsung currently generates an estimated $3 billion in annual revenue. If Samsung switches to Bing, Apple may follow suit, costing Google $20 billion annually in revenue.
Samsung’s Leading Smartphone Position Raise Concerns.
Samsung’s position as the world’s leading smartphone manufacturer has prompted Google to express concern. Samsung sold 259 million units last year, and its smartphones and devices run Google’s Android operating system. Therefore, employees were surprised that Samsung would transfer search engines after 12 years.
Google Accelerates AI Technology Development
Google is adding new AI features to its current search engine, and it also plans to develop a new AI-powered search engine that offers a more personalized experience. After more than two decades of dominance in the search industry, Google senses that its hegemony is waning. In response, it has accelerated development of its own AI technologies. Google is preoccupied with modernizing its search engine experience, but there is no timeline for the release of the new technology.
Google is Attempting to Keep Samsung’s Contract
The contract between Google and Samsung is currently under negotiation, and it is likely that Samsung will remain with Google for the time being. Google has reportedly instructed its employees to “assist in the preparation of materials for a pitch to Samsung.” A representative for Google stated that Android phone manufacturers are free to incorporate technologies from other companies.
Image source: ©samsung
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Yustika Kusuma Putri, she is social media marketer from Indonesia. I currently work as a Media Manager in Technologie Omicrom Sendas inc.
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