Members of the Writers Guild of America (WGA) who write for television and film went on strike to demand higher pay, benefits, and clear guidelines for working with streaming services. The WGA is also fighting to defend its members from artificial intelligence by regulating the technology, prohibiting it from writing or rewriting literary works, and using the work of writers to train AI. The Alliance of Motion Picture and Television Producers (AMPTP) declined the WGA’s proposal and instead proposed annual meetings to discuss advancements in artificial intelligence. While the use of AI in creative industries such as film and television is still in its infancy, economists at Goldman Sachs estimate that as many as 300 million jobs worldwide could be automated by AI.
The Influence of AI on Authors
As AI technology advances, screenwriters are concerned that their scripts will be used to generate other scripts, treatments, and story ideas, putting them on alert. John August, a member of the Writers Guild of America (WGA) committee, expressed concern about his employment, stating that AI systems cannot replace screenwriters. August is one of the more than 11,000 WGA members who went on strike to demand improved pay, benefits, and guidelines for working with streaming services.
The WGA’s Battle Against AI
The labor union proposed regulating artificial intelligence to prevent it from writing or rewriting literary material and from using writers’ work to educate itself. WGA added the AI demand to their list of proposals, recognizing that writers are concerned about the threat that AI may pose to their employment. AMPTP rejected WGA’s proposal and instead proposed annual meetings to discuss AI advancements. August stated that AMPTP’s response demonstrates their desire to maintain flexibility.
AI in Other Sectors
AI has an effect not only on screenwriters but also on other white-collar employees, such as those with administrative and legal responsibilities. David Gunkel, a professor at Northern Illinois University who studies AI in media and entertainment, stated that screenwriters desire explicit AI guidelines because they can see the writing on the wall. While film and television writers in Hollywood may be presently leading the charge against AI, professionals from other fields such as digital artists, musicians, engineers, real estate agents, and customer service representatives are likely to monitor this space.
Source: ©VALERIE MACON/AFP via Getty Images ; CNN
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