Revolutionizing Fan Engagement with Modex Collaboration
In partnership with tech firm Modex, FIFA+ Collect has introduced a new line of digital collectibles tailored for the 2023 FIFA Club World Cup. As the men’s FIFA Club World Cup kicks off in Saudi Arabia, seven prominent teams, including Al Ahly FC, Auckland City FC, Fluminense FC, Club Leon, Urawa Reds, Manchester City FC, and Al Ittihad from the Saudi Pro League, are set to compete for the coveted trophy. Unlike the standard World Cup, this tournament features club teams rather than national squads.
Digital Collectibles with Exclusive World Cup Final Tickets
To commemorate the event, FIFA+ Collect plans to release 100 digital collectibles on December 15, offering owners a unique chance to secure tickets for the World Cup final. Additionally, a second batch of 900 digital collectibles is scheduled for release on the Polygon network via the OpenSea platform on December 19. These items will draw inspiration from memorable moments during the tournament, providing fans with an opportunity to own a piece of footballing history.
Enhancing Engagement with Modex’s Web3 Technology
The collaboration with Modex introduces Web3 technology, aiming to elevate fan engagement and diversify participation opportunities. FIFA Chief Business Officer, Romy Gai, expressed excitement about the partnership, emphasizing the global popularity of the FIFA+ Collect platform. Gai highlighted how fans worldwide now have the chance to own a part of football history through this transformative journey with Modex.
Modex CEO Enthusiastic About the Partnership
Modex CEO, Francesco Abbate, shared his enthusiasm for being entrusted with delivering FIFA’s digital collectibles. He noted the exciting 10-day journey ahead for the FIFA Club World Cup and highlighted the added incentive for fans to participate in collecting items that can secure access to FIFA match items and the FIFA World Cup 26 final. Abbate emphasized that digital collectibles enhance fan interaction with their favorite players, teams, and the sport they love.
Controversy Surrounding the World Cup Host
While the tournament unfolds in Saudi Arabia, controversy has arisen due to concerns about the nation’s human rights and environmental record. Critics argue that hosting major sporting events is being used to divert attention from deeper societal issues. In response to these criticisms, Prince Abdulaziz bin Turki Al Faisal defended Saudi Arabia’s efforts, stating that many accusers haven’t witnessed the positive changes occurring in the nation.
SOURCE: Ref Image from Sport Business
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