The European Data Protection Board (EDPB) announced a binding decision to prohibit Meta, the parent company of Facebook and Instagram, from utilizing users’ personal data for targeted advertising across the European Economic Area, citing concerns about data privacy and protection.
Meta’s Response to the EDPB Decision
In response to the decision, Meta revealed plans to implement a subscriptions model in the EU and EEA, providing users with an option to avoid advertisements. The company emphasized its ongoing engagement with the EDPB and expressed disappointment in the board’s ruling, which it believes disregards the collaborative regulatory process.
EDPB’s Decision Triggered by Norwegian Data Regulator’s Request
The EDPB’s decision was prompted by a request from Norway’s data regulator, which previously prohibited Facebook and Instagram from delivering targeted ads based on users’ data without explicit consent. The EDPB’s directive compels Ireland’s data regulator, responsible for overseeing Meta’s European operations, to enforce final measures within a specific timeframe.
Implications for Meta and User Experience
With a substantial user base in Europe, Meta faces potential financial implications if advertisers reduce spending due to the ban on targeted advertising. The implementation of a subscription model may be an attempt to offset the impact of the decision on the company’s revenue.
EDPB Chairwoman Urges Compliance
Anu Talus, Chairwoman of the EDPB, emphasized the importance of Meta aligning its data processing practices with regulatory requirements. The decision reflects the board’s commitment to safeguarding user privacy and underscores the need for Meta to ensure lawful data processing practices moving forward.
SOURCE: Ref Image from Hindustan Times
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