In an unexpected partnership, IKEA and renowned photographer Annie Leibovitz joined forces for the “Life At Home” project, aiming to provide a fresh perspective on the concept of home.
Uniting Perspectives on Home
Drawing on their collective understanding of domestic spaces, IKEA’s long-standing research and Leibovitz’s extensive experience in capturing human stories, the project sought to delve into the intricacies of people’s lives within their homes.
Annie Leibovitz’s Lens on Home Life
Leibovitz’s contribution comprises 25 captivating photographs taken across seven countries, showcasing individuals and families in their domestic environments. From bedrooms to kitchens, her lens captures the essence of everyday life.
Multiplying Perspectives Through Mentorship
Expanding the project’s reach, six young photographers from diverse backgrounds were mentored by Leibovitz to document their own interpretations of home. Each photographer crafted a unique narrative, shedding light on the multifaceted nature of home.
Reflecting on Home’s Complexity
Through intimate portraits and personal stories, the project reflects the complexity of human experiences within the context of home. From moments of joy to tales of resilience, these images invite viewers to contemplate the significance of home in their own lives.
SOURCE: Ref Image from IKEA
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