Major tech companies operating in the European Union have undergone significant changes to comply with new regulations set forth by the EU’s Digital Markets Act. This week marked the deadline for these companies, known as “gatekeepers,” to implement the required adjustments, with potential fines of up to 10 percent of their global turnover looming for non-compliance.
Empowering European Consumers
European consumers now have greater freedom and flexibility in their digital interactions. One notable change allows users to select their default web browser and download iPhone apps from sources beyond Apple’s app store. These alterations aim to promote competition and provide users with more affordable and diverse options in the digital marketplace.
Impact on Tech Giants
Companies such as Amazon, Apple, Google’s parent company Alphabet, Meta, Microsoft, and TikTok owner ByteDance have been directly affected by these regulations. They are required to ensure interoperability between their services, facilitate user choice, and enhance transparency regarding data usage and profiling techniques.
Adaptations Across Platforms
The adjustments span a wide range of services and platforms. For instance, Google has introduced additional consent banners and modified its search engine to comply with the new rules. Apple now allows iPhone users to download apps from external sources, while Meta has implemented changes to WhatsApp and Messenger to facilitate interoperability.
Ensuring Compliance and Accountability
To demonstrate compliance, the tech giants are required to submit detailed reports outlining the measures taken to adhere to the regulations. These reports, along with independently audited descriptions of consumer profiling techniques, will be made publicly available. The EU remains vigilant in enforcing compliance, emphasizing the importance of empowering users and fostering a competitive digital landscape.
SOURCE: Ref Image from Phillipine Star
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